Fashion photography is more than just a disposable picture on a printed page and goes beyond the initial intention of selling fashion and informing potential customers. As Nathalie Herschdorfer, art historian and curator of Beyond Fashion puts it, "it is a form of self-expression, evident now more so than ever with the explosion of street-style blogs and social media." With Beyond Fashion, ArtisTree and its partners have successfully bridged art, fashion, and food to create a thought-provoking and immersive experience.